See how Dan Richardson, Executive Chef at Leeds United FC is using Evogro to explore new plant varieties to enhance match day experiences.
At Elland Road, home to Leeds United since 1919, tradition has never meant standing still. For over a century, the stadium has continually evolved its hospitality to elevate the visitors’ experience.
According to Executive Chef Dan Richardson, rising to the challenge of delivering both quality and variety at scale demands a solution that balances efficiency and excellence. Seamlessly blending the silver service and match day atmosphere.
“Now we're growing the best produce anyone can buy.”
By growing high-quality produce on-site with zero waste and significantly reduced plastic use, the approach brings new levels of precision to the kitchen.
The result is fresher, more flavourful ingredients that lend themselves perfectly to the Peacock and Eddie Gray suites’ seasonal tasting menus—where consistency and taste are just as important as the speed of service.
Storytelling
"The Leeds fans love seeing what's going on in the cabinet every single time they come past.”
Storytelling has always been central to what defines a place like Elland Road. It's the legacy of figures like Eddie Gray, the rumours of curses and hidden tunnels that give the club its character.
So narrative is woven into the experience from the moment guests arrive, including the food. As Richardson explains, the guests are escorted past the Evogro to their seats so they can interact with the story of the dishes they are about to enjoy. Adding a new, living chapter to this journey.
Freedom
“We were only getting around 20 different varieties, we've now got access to over 120 different varieties.”
With an Evogro system, chefs like Richardson gain access to plant varieties that are notoriously difficult to source, such as Mexican Marigold. Designed for ease of use and requiring minimal effort, it delivers consistently high-quality results—even within the constraints of a limited space.
Want to know more?
What story is your kitchen telling? Join a Live Demo and explore what an Evogro system might look like for you.
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